If you're going to make the right decisions about bringing in an external Company to manage your Pay per Click (PPC),you must
spend some time orienting yourself with the subject of paid search.
1. Instant Traffic
PPC offers an instant way to increase the flow of traffic to your website. If you have trouble attracting traffic to your website, PPC can help. By selecting specific keywords, words that strongly relate to what you offer but are also popular search terms; you'll massively increase the number of visitors to your site.
By bidding high for your keywords, you can command great search engine exposure and still save money compared to the kind of costs involved in television, radio and print advertising.
2. Target Specificity
Pay per Click advertising allows you to target your potential customers by location, language and keyword searches. This strongly aids you in making sure that anyone searching for your type of product, service or brand sees your ad. It also means you aren't advertising to the uninterested. Of course, it depends upon your budget as to how high the ad places on the Search Engine's paid search listing, but clearly, the higher the better.
3. Ad Copy
The copy in you ads needs to be as captivating and compelling, as if it were any other kind of advert. It must be designed to make the reader click the ad. However, it must also integrate the best possible keywords for your product/service. Keywords are an essential decision and your PPC Company will be able to offer you advice on the best words to choose. However, they should also be able to tell you which words aren't working well after your campaign has been running for a while. Keywords can be trial and error in the beginning; so refining the best keywords is part of the process of building a strong online presence with your ads.
Sharp, compelling ad copy that gets the desired clicks is essential. Having said that, remember the page the visitor reaches after clicking the ad must be equally as impressive.
4. Feedback
When you employ a PPC company, you need them to give you clear feedback through analytical tools of what is working and what isn't. Google offers you superb analysis of which of your ads are doing best, how much you're spending and by comparison with your sales or conversions help you to work out the real return on investment. Analysing your ad campaign feedback helps you plan your ongoing online marketing strategy more effectively.
5. Blend in the PPC
Your PPC campaigns should be blended in with all of your SEO and Internet Marketing efforts. It becomes a part of your overall marketing plan for the quarter. It needs to be factored into your budget, because it can be costly, although it's much cheaper than traditional methods of advertising. Only with a blended approach can you make a big impact on your market.
Now you're armed to discuss Pay per Click with your prospective PPC Company, you'll be able to negotiate the right package for your business.
The term "landing page" is a fairly new concept to Internet marketing. If you are unfamiliar with the term, a landing page is a web page that your prospects arrive at after clicking on the link in your
pay per click advertisement. Affiliate marketing using PPC with landing pages can be an effective and profitable way to make money on your affiliate product.
Tips on Affiliate Marketing using a PPC Landing Page
Find Keywords: After you have selected an affiliate product that you wish to offer, select a list of keywords that relate to the product. You can do this by using the Google AdWords keyword tool to discover the types of keywords people are typing in as well as the statistics.
Test Keywords: After you have selected a group of keywords, test them by developing a pay per click ad that will include these keywords and use a direct link to the affiliate website. Track the conversion rates to determine how well the keywords are performing. Generally you should check conversion rates at every 100 clicks. It is a good idea to run more than one ad to see which one has the better conversion rate.
Design the Landing Page: Once you know what keywords are performing as well as the conversion rates, you will have the necessary knowledge you need to construct a successful landing page. You will have knowledge of how much pre-selling you will have to do on the landing page and the conversion rate that you can expect from your campaign.
The landing page should also include a keyword tracker which you can obtain from Google AdWords. This is a code that you insert into your landing page to track what keywords are working as well as exactly where your traffic is coming from if you are advertising in more than one location.
Well Crafted Sales Copy: The sales copy on your landing page needs to produce a high sales conversion ratio. If you have no knowledge of writing sales copy then you should consider contracting out the work to someone who knows how to write effective copy. A well crafted sales copy should lead your visitor directly to the sale and make the sale appear to be a "no-brainer."
The web copy that is written on your landing page should clearly explain the benefits of your affiliate product and provide the necessary information that helps your prospect make an informed decision. Using a lot of sales hype is not going to retain your prospect and entice them to click through to the affiliate website.
Match the Ad to the Landing Page: Make sure your landing page delivers what your pay per click ad promises. Do not lead the prospect astray by promising something in the ad and then sending them to the home page of your site where they have to search for the product. The link on the PPC ad should take the prospect directly to the landing page.
Affiliate marketing using PPC landing pages is a viable way to make long-term profits. While the pay per click ad drives traffic to your landing page, it is really the quality of the landing page that produces the results.
Basically Google Pay Per Click or PPC advertising is where you have an advert that appears in the Google search results for your chosen keywords. When those keywords are searched on Google your ad appears
but you do not pay for that advert until someone actually clicks on it. The PPC adverts usually appear on the right of the page, and also at the very top. They are labelled 'sponsored links'.
You can bid for the amount you want to pay (CPC - cost per click). This is partly determined by the amount of competition there is for your chosen keywords.
Usually, the more you are prepared to pay per click, the higher in the list of adverts your ad will appear, but not always, there are other factors to consider.
The more precise and targeted your keywords, Google ads and website pages, the less you will pay per click and the better quality of visitor you will get to your website.
If someone is search Google for the particular keywords you are bidding for, they have already got a genuine interest in the merchandise or services that you are providing. Using PPC you can target different areas or terms and test and measure your results.
If someone arrives at your site via a click through from your Google ad, they are already really primed for what you are offering and are much more likely to become one of your customers.
