1...Awards & Competitions
The key to using awards as an Internet marketing device is in giving ratings - not prizes.It's cheaper, but the real benefit is that ratings enable you to get your online businessnoticed. Pandecta, for example, lists the top 20 free business e-zines. For every e-zinethat makes the list, we e-mail the author to congratulate him or her. That e-mail does twothings:(1) It is designed to convince the author that the Pandecta top 20 is an exclusive club, and that being rated there is a fantastic achievement (which it is).(2) We attach this image for them to place on their sites to enhance the credibility of their own sales efforts
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