Pay Per Click (PPC) advertising is a model used on search engines, advertising networks, and content sites like blogs, in order to allow advertisers to pay a host only when their ad is actually clicked. With search engines, the competition usually bids on keyword phrases relevant to the niche area that they are attempting to exploit. More times than not, content sites charge a fixed price rather than using the bidding system.
Websites that use PPC ads will display an advertisement when a keyword matches the advertisers keyword list or when a content site displays similar content. These sponsored ads appear above or next to the general results on a search engine results page, or where the web developer decides to place it.
There are many PPC providers in today's day and age, especially with new markets emerging every hour of the day. Three of the largest network operators are Google AdWords, yahoo search marketing, and Microsoft ad center. The Cost Per Click can vary depending on search engine and the level of competition for a particular keyword or phrase.
Before investing into a PPC system, you must be careful and select the right keywords or else you might end up losing money. PPC does offer immediate traffic, but it does not guarantee that the customer will purchase anything. So if you choose a great keyword phrase that gets a lot of clicks but have poor content on your website that doesn't generate any sales, then you are going to lose money in the long run. If used effectively and proper, PPC advertising can generate huge profits for your site and sources of traffic that you never knew existed.
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