6...Bonuses
Ideally, every product you sell should include a bonus. It is a widely used marketing technique on the Internet so users almost expect it. For example: "Buy this gardening book for just $17 and get a free 4-day e-mail course on creative garden design!". The bonus should be a high quality product. Something you'd be able to sell on its own. That way you create that fuzzy feeling with prospective clients. Fuzzy? Yes fuzzy. Make them like you. They'll associate your business/products with that warm (fuzzy) feeling you get when you find a great bargain.
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