3...Premiums
In the real world, premiums include coffee mugs, ties, key chains etc. A high quality logo and/or company name is printed on it and it is handed out for free. An online business can also utilize all these in Internet marketing, but think about screen savers, backgrounds, mouse pointers, mouse pads etc. As long as it is free and looks great, people will use it and be reminded of your business every time they do. When you have your premium ready to go, don't just advertise it on your site. Many sites on the Net list "free stuff". Submit your creations to as many of these sites as you can.
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